INTERNATIONAL BUSINESS
1. Why is the use of self-reference
criterion probably the biggest cause of international blunders/ errors with
examples?
The SRC (Self Reference Criterion) is an unconscious reference to one's own
cultural values, experiences, and knowledge as a basis for decisions. Closely
connected is ethnocentrism, that is, the notion that people in one's own
company, culture, or country knowing best how to do things.
In
basic terms SRC means to forget about self, like if a company is going to some
another country then the going company will have to take care about the culture
etc. of the host country and will have to forget about our culture.